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Apple Watch launch signals firm’s transformation into luxury goods brand

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Priced at around £8,000 and made with especially light, strong and scratch-resistant 18ct gold, this is the luxury  Apple watch  tipped as the next must-have gadget for wealthy buyers. As well as keeping "incredibly accurate" time, the digital watch will allow wearers with iPhones to send and receive telephone calls, text messages and emails. It will also act like a credit card, enabling customers to wave their arms over a "contactless" shop card machines to pay for a coffee or newspaper, and monitor heart rates and activity to provide personal training tips. The exact price of the  Apple Watch Edition  will be disclosed on  Monday 9 March at a conference in San Francisco . Apple will make the announcement as it lays out the final details of where and when its first smartwatch will go on sale, after years of speculation. Initially the number luxury "Edition" models available worldwide will be limited, it is understood. Most of the six m...