Sex, luxury and the $10,000 Apple Watch
Scott Galloway makes the case for the Apple Watch Edition in 4 minutes and 52 seconds. If you haven’t seen the YouTube of Scott Galloway’s presentation at the DLD (Digital-Life-Design) conference in Munich earlier this year, you’re in for a treat. Galloway is a professor of marketing at the NYU Stern School of Business, where he teaches brand strategy to second-year MBAs. In the attached 16-minute video he handicaps — at breakneck speed — what he calls the four horsemen of tech: Amazon, Google, Facebook and Apple. His take on the first three are well worth watching, especially if you’ve sunk good money into Amazon or Google. But to cut to the chase — and the winner — start at the 11 minute mark, where he makes the case, brilliantly, that Apple will become the first trillion-dollar brand. A few of his zingers: Luxury brands give you self-expressive benefit: “They signal something about you. This is not a timepiece [holding up his watch]. I have not wound it i...