Luxury Lifestyle

Scott Galloway makes the case for the Apple Watch Edition in 4 minutes and 52 seconds. If you haven’t seen the  YouTube  of Scott Galloway’s presentation at the DLD (Digital-Life-Design) conference in Munich earlier this year, you’re in for a treat. Galloway is a professor of marketing at the NYU Stern School of Business, where he teaches brand strategy to second-year MBAs. In the attached 16-minute video he handicaps — at breakneck speed — what he calls the four horsemen of tech: Amazon, Google, Facebook and Apple. His take on the first three are well worth watching, especially if you’ve sunk good money into Amazon or Google. But to cut to the chase — and the winner — start at the 11 minute mark, where he makes the case, brilliantly, that Apple will become the first trillion-dollar brand. A few of his zingers: Luxury brands give you self-expressive benefit: “They signal something about you. This is not a timepiece [holding up his watch]. I have not wound it i...

Priced at around £8,000 and made with especially light, strong and scratch-resistant 18ct gold, this is the luxury  Apple watch  tipped as the next must-have gadget for wealthy buyers. As well as keeping "incredibly accurate" time, the digital watch will allow wearers with iPhones to send and receive telephone calls, text messages and emails. It will also act like a credit card, enabling customers to wave their arms over a "contactless" shop card machines to pay for a coffee or newspaper, and monitor heart rates and activity to provide personal training tips. The exact price of the  Apple Watch Edition  will be disclosed on  Monday 9 March at a conference in San Francisco . Apple will make the announcement as it lays out the final details of where and when its first smartwatch will go on sale, after years of speculation. Initially the number luxury "Edition" models available worldwide will be limited, it is understood. Most of the six m...

The  Apple Watch  is coming next year and Apple lovers everywhere can hardly wait.  Apple corporation seems to have claimed the leading edge with so many technological advancements, that it is no surprise they would introduce the world’s first computerized, customizable watch. One might be surprised they would introduce it so far in advance, since competitors will be following close behind. However, it is a traditional Apple preemptive move, to ensure the world they are still the first one out the gate, setting standards and developing practical products that everyone will want to use. Unlike the digital  watches  that took the sporting world by storm a couple decades ago, the Apple watch has three models and even the sportiest model can be worn as a casual-to-dressy accessory. It truly is an exciting new product. In fact, it contains so many functions and features, it is possibly the most innovative product to come along in over a decade. Three Different...