Global Luxury Travel Trends
Luxury travel has entered a new phase, in which conspicuous consumption is giving way to more meaningful and authentic travel experiences, and to an increase in the number of luxury travel companies converting to mobile technology, as a means of boosting the luxury cachet. Whilst sales in luxury hotels are being led by key developed markets like the US & EU, an increase in international luxury travel is expected in emerging markets, mainly driven by booming demand from the expanding middle class..
Luxury overhaul
Luxury travel has entered a new phase, in which conspicuous consumption is giving way to more meaningful and “authentic” travel experiences.
Leisure travel
An increase in international leisure travel is expected within luxury travel, driven by growing tourism flows from emerging markets and aspirational middle class consumers.
Middle East takes the spotlight
Growing demand and substantial investment, with a strong focus on luxury hotels, are drawing much attention to the Middle East. In 2014, the region recorded strong average daily rates and occupancy rates. The Middle East and Africa also has the fastest growing personal luxury goods sales in the world.
Polarised US
Luxury hotels in the US led sales growth in 2014, benefiting from a polarised economy that enhanced consumption of high-end products while mid-priced hotels lagged behind.
Luxury in China
Second-and third-tier cities in China are set to see more luxury hotel investment, as they become increasingly accessible and see large business flows.
Mobile technology
Luxury hotels are converting to mobile technology to boost luxury and deliver guests state-of-the-art service.
Emerging markets drive future growth
Luxury travel worldwide will see stronger sales growth in the next five years, mainly driven by booming demand from middle class and aspirational consumers in emerging markets.
Comments
Post a Comment