Bathrobe, Bed, And Beyond-Taking The Luxury Home
These days, hotels are going out of their way to ensure that their current customers stay while attracting new ones. Some hotels such as the Panama City beach hotels and a wide range of other beach hotels are introducing unique meals and drinks to their line of products.
New York Times quotes Rohit Verma, a Cornell University professor who said that new products were a new source of revenue for hotels. As a matter of fact, there has been some considerable pressure on certain revenue sources such as room rates and other related. Since consumers can go online and try to find the lowest hotel room, there is need to ensure that you add other lines of products. By selling products in the hotels, this is indeed one of the ways to make guests spend additional money when they are staying at the hotel.
The beach hotels could also come up with other products that could make a visit of a great experience. However, professor Verma reports that these products should be aligned to suit the brand image of the company. Luxury hotels will not find it hard selling salt baths while a hotel that carries a theme for healthy living could sell mats for yoga.
There are many beach hotels that have registered success in this particular line of products. Among these branded products are shampoos, bedding's, robes and lotions. These products could be identical to the ones that are used in the hotel rooms and can be sold directly in the hotel, in the website and through partners.
There has been a success in the sale of these products for the last 5 years, but the figures are not available since individual hotels don’t release them. One fan of these products is Dr.Vincent Casingal from Charlotte, N.C who once stayed in a beach hotel, which, to him was a luxury. He told himself that he would one day purchase a bed, pillows and mattresses so that he would spend the luxury in his home.
According to New York Times, this concept allows customers take home the experience which they have had in the hotels. When they take a piece of the brand home, they will be at a position to connect with the hotel for longer. They will be able to transfer the recreating hotel experience straight to their homes. Many of these products are priced affordable thus making it attractive to many.
According to New York Times, this concept allows customers take home the experience which they have had in the hotels. When they take a piece of the brand home, they will be at a position to connect with the hotel for longer. They will be able to transfer the recreating hotel experience straight to their homes. Many of these products are priced affordable thus making it attractive to many.
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